{"id":739,"date":"2023-04-13T11:28:01","date_gmt":"2023-04-13T09:28:01","guid":{"rendered":"https:\/\/www.product-roots.com\/?page_id=739"},"modified":"2023-04-17T20:29:59","modified_gmt":"2023-04-17T18:29:59","slug":"e-mail-marketing-die-echten-zahlen-fakten","status":"publish","type":"page","link":"https:\/\/www.product-roots.com\/en\/e-mail-marketing-die-echten-zahlen-fakten\/","title":{"rendered":"Email Marketing in Numbers"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"739\" class=\"elementor elementor-739\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9zaruno elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9zaruno\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f13411\" data-id=\"2f13411\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37f669e elementor-widget elementor-widget-heading\" data-id=\"37f669e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Welcome!<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6453c59 elementor-widget elementor-widget-heading\" data-id=\"6453c59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email marketing numbers<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-q16edpr elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"q16edpr\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36d7619\" data-id=\"36d7619\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87503d0 elementor-widget elementor-widget-heading\" data-id=\"87503d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email campaign success metrics. Comparison and evaluation of standalone campaigns from different industries with click-through rate as well as the opening rate of the HTML versions.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-03cefe5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03cefe5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cb6e0f2\" data-id=\"cb6e0f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a10b07 elementor-widget elementor-widget-heading\" data-id=\"0a10b07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Premium standalone newsletter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230f223 elementor-widget elementor-widget-text-editor\" data-id=\"230f223\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We target exclusive premium addresses selected based on their reaction measurement. This means that we choose contacts who have performed best in similar campaigns, as well as their interests and typical reader characteristics according to our media data. These addresses are subscribers to editorially curated newsletters and are obtained through confirmed opt-in or double-opt-in. The standalone newsletter is sent as a \u201cspecial newsletter\u201d from a familiar newsletter sender with a recognizable header and footer, ensuring high acceptance and recognition among readers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-806b83a\" data-id=\"806b83a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa5d2fc elementor-widget elementor-widget-image\" data-id=\"aa5d2fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"608\" src=\"https:\/\/www.product-roots.com\/wp-content\/uploads\/2023\/04\/e-mail-marketing-newsletter.jpeg\" class=\"attachment-large size-large wp-image-917\" alt=\"E-mail Marketing Newsletter\" srcset=\"https:\/\/www.product-roots.com\/wp-content\/uploads\/2023\/04\/e-mail-marketing-newsletter.jpeg 600w, https:\/\/www.product-roots.com\/wp-content\/uploads\/2023\/04\/e-mail-marketing-newsletter-296x300.jpeg 296w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a59b55 elementor-widget elementor-widget-heading\" data-id=\"8a59b55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Premium standalone newsletter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-871d537 elementor-widget elementor-widget-text-editor\" data-id=\"871d537\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We select individual email addresses based on demographic data, such as age, gender, postal code, country, provider, and postal address. These addresses are generated through portals and surveys and are obtained through double-opt-in.\u00a0<span style=\"font-size: 1rem; font-style: inherit; font-weight: bold;\">Premium standalone newsletters<\/span><span style=\"font-size: 1rem; font-style: inherit; font-weight: inherit;\">\u00a0are an effective way to reach a highly targeted audience with a personalized approach. By selecting premium addresses, we ensure that your message is delivered to those who are most likely to be interested in your product or service. Our reaction measurement system allows us to track the performance of similar campaigns and select the best-performing contacts for your campaign. This ensures that your message is delivered to an engaged and responsive audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df63cc5 elementor-widget elementor-widget-heading\" data-id=\"df63cc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Selection standalone newsletter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5079dc elementor-widget elementor-widget-text-editor\" data-id=\"d5079dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 15px; font-style: normal; font-weight: 500;\">On the other hand,&nbsp;<span style=\"font-weight: bold;\">Selection standalone newsletters<\/span>&nbsp;allow us to select individual email addresses based on specific demographic data. By doing so, we can ensure that your message is delivered to a highly relevant audience. These addresses are generated through portals and surveys, ensuring that they are interested in receiving your message. This method allows for a more granular approach to your campaign, ensuring that your message is delivered to those who are most likely to take action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e62590 elementor-widget elementor-widget-heading\" data-id=\"9e62590\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Range Campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34bc9c1 elementor-widget elementor-widget-text-editor\" data-id=\"34bc9c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unselected \u201cgeneral interest\u201d email addresses acquired through communities and contests with double opt-in. These are large lists with a minimum reach of 300,000 readers up to several million readers.<\/p><p>The main results of the study are as follows: Premium standalones have an average click-through rate of 7.00% and an average open rate of 30.77%. In contrast, selection standalones have a click-through rate of 3.79% and an open rate of 23.37%. Range campaigns have achieved an average click-through rate of 2.53% and an open rate of 25.81%. The categories \u201cComputer games\u201d (19.25% CTR), \u201cSurvey portals\u201d (10.42% CTR), and \u201cInsurance and finance\u201d (8.22% CTR) have performed particularly well in the premium standalones. The \u201cSoftware\u201d category did not perform as well, with a 2.03% CTR.<\/p><p>Clearly, there are differences in the performance of the various standalones (range, selection, and premium). The results clearly show that premium standalones with an average click-through rate of 7.00% perform the best. Particularly interesting is the fact that selecting standalones with a 3.79% click-through rate only achieve almost half of the clicks of premium addresses. This is in stark contrast to the belief of many marketers that the more they select, the better the advertising effect will be. The conclusion for all marketers should be that demographic data should only be selected if necessary absolutely (eg for regional offers or offers to a very specific target group such as women over 55). Otherwise, it is more worthwhile to accept the scattering loss, as premium addresses are both cheaper and perform better.<\/p><p>The fact that a range campaign (average click-through rate of 2.53%) can never achieve the performance of a premium campaign is due to the nature of the lists. Large lists have a high scattering loss. However, they are still suitable for branding campaigns. The marketer just has to make sure that their advertising offer is really \u201cgeneral interest.\u201d Campaigns in the categories \u201cContests,\u201d \u201cLottery &amp; Gambling,\u201d and \u201cTelephony\u201d benefit particularly from range campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ea172 elementor-widget elementor-widget-text-editor\" data-id=\"a8ea172\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it comes to advertising campaigns, it&#039;s important to choose the right type of campaign for your product or service. It&#039;s not enough to just run a broad campaign for categories like \u201cSoftware\u201d or \u201cNewspapers and Magazines\u201d as they can lose effectiveness due to their specificity. Instead, campaigns should be tailored to specific interests and reaction measurements.<\/p><p>One interesting category to consider is \u201cAuto (Image Advertising)\u201d. While the campaigns in this category typically focus on branding and introducing new models, their click-through rates are often lower than average due to the lack of a clear call to action in the creatives. However, these campaigns can still be effective as broad reach campaigns, as click-through rates don&#039;t differ significantly between premium standalones and reach campaigns (2.55% for premium, 1.51% for reach). As a result, the cheaper cost per thousand impressions (TKP) of reach campaigns can make them a more favorable option.<\/p><p>Unfortunately, many marketers are increasingly requesting selection standalones or \u201ccheap TKP addresses\u201d. However, this isn&#039;t always the best approach for a successful campaign, as this year&#039;s study clearly demonstrated.<\/p><p>To find the right type of campaign for your product, consider the following questions before booking:<\/p><ol><li><p>Is my product or service interesting to both men and women, used in the private sector, requires no specific interests, and can be used by people between 18 and 50 years old? =&gt; Reach Campaign<\/p><\/li><li><p>Is my product more interesting to women or men, requires a specific interest (eg hobbies or professions), and is not gender-neutral? =&gt; Premium standalones<\/p><\/li><li><p>Is my product exclusively interesting to people with specific demographic data (eg regional providers), or do I need to match existing email or mailing addresses? =&gt; Selection standalones<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b2608 elementor-widget elementor-widget-text-editor\" data-id=\"d9b2608\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-l36tplk elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"l36tplk\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea8bfef\" data-id=\"ea8bfef\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d736c8 elementor-widget elementor-widget-heading\" data-id=\"6d736c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Ready to take your business to the next level? <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-026fdd6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"026fdd6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84a9d5d elementor-widget elementor-widget-heading\" data-id=\"84a9d5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Request a campaign<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7252963 elementor-widget elementor-widget-button\" data-id=\"7252963\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get started today!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Welcome! Email Marketing Numbers Email campaign success metrics. Comparison and evaluation of standalone campaigns from different industries with click-through rate as well as the opening rate of the HTML versions. Premium Standalone Newsletter We target exclusive premium addresses selected based on their reaction measurement. This means that we choose contacts who have performed best in \u2026<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.product-roots.com\/en\/e-mail-marketing-die-echten-zahlen-fakten\/\"> <span class=\"screen-reader-text\">Email Marketing in Numbers<\/span> ReadMore \u00bb<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-739","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"product-roots.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The 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